Agency Source - Selling Stories: Veronica Lombardo | News | Bikinilists

Veronica Lombardo, owner of VLM, and Ross MacRae, founder at Agency Source, reflect on a decade of shifting sales strategies, the rise of smart data, and how reps are redefining their role in advertising

"For many in the industry, “sales” is sometimes seen as something to be avoided at all costs. Some reps, production companies and agencies think the work alone is enough. They believe that having their reels online should make the phone ring. But it doesn't. Counterintuitively, for those working in advertising, many don't market their own services very effectively, and that does come at a cost."

All that and more on LBB below.

Read the full article here