Agency Source - Selling Stories: David Lyons
Published by Catherine - 30th January 2026
Selling Stories: Navigating the AI Production Transition
David Lyons, co-founder of Mise-en-Scène and Ross MacRae, founder of Agency Source, unpack how AI-enabled production is reshaping the way creative work is built, communicated, and ultimately "sold" to agencies and brands.
"The biggest shift is simply how many agencies now want to talk about AI. A little over three years ago, only the truly cutting-edge agencies were willing to engage in those conversations. That’s completely changed. Every agency, regardless of size, now wants to understand what AI can and can’t do."
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