Agency Source Powers Consistent Relationships
Published by Catherine - 20th January 2026
The advertising and production industry is moving faster than ever with agencies, brands and creatives changing roles at a pace that's reshaping how new business actually works. Ross MacRae, founder of Agency Source, explores with ShootOnline why visibility, informed relationship-building and consistent outreach are no longer optional and how Agency Source powers modern approaches to new business.
"By 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I've seen in my career. Agencies, brands and production companies are constantly shifting, merging, restructuring and rebuilding. That level of movement changes what sales and outreach actually mean."
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