Agency Source - Selling Stories: Ann Asprodites | News | Bikinilists

Agency Source founder Ross MacRae caught up with Ann Asprodites on what it means to be a "gentle rep"

In the latest iteration of 'Selling Stories', Ross MacRae chats with longtime industry sales rep Ann Asprodites on what it means to be a "gentle rep", and how the term evolved over 30+ years of industry shifts.

"I approach it all with a sense of humour. I'm persistent, sometimes to the point of being almost annoying, but in a "gentle" way. Think of it as having a wine glass in one hand and a sledgehammer in the other. When I started, 25 years as an independent, 13 in-house, the reputation of reps wasn't great. People would roll their eyes when you showed up. I realised I had to make the job funny and approachable to break that barrier."

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