Market Direct To Brand - Agency Source
Published by Catherine - 3rd October 2025
Photo Archive News caught up with Ross MacRae – founder of Agency Source and BikiniLists – to talk about the latest trends in brand outreach and how photographers and production companies can sharpen their marketing strategies going into Q4.
PAN: Ross, why do we need to concentrate on marketing to brand contacts at the moment?
RM: Over the last 5 years or so – we’ve seen more and more production people moving from traditional advertising agencies to “Brand-side”. Plus more brands are setting up “in-house agencies” within their organisation to look after content production on everything from web promos to full tv campaigns… In fact, after covid, we saw the demand, and therefore the contacts numbers, on our direct brand dataset overtake the numbers on our ad agency lists.
Get an online quote