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Published by Catherine - 22nd August 2025
Selling Stories: How Ross MacRae Turned Frustration Into a Data-Driven Revolution
Agency Source's new series, Selling Stories, brings together Ross MacRae and some of the industry’s most respected advertising and production reps to explore how the sales and management industry has evolved over their careers—and why accurate data is now more vital than ever.
The series opens with Carolyn Hill, founder of Carolyn Reps, who shares her perspective on data collection, shifts in the advertising business, and career progress.
Full Article - Agency Source Launches 'Selling Stories' Series
Published by Catherine - 07th August 2025
The Alliance of Independent Representatives (AIR) – a 501(c)6 trade organization – has new members from the Association of Directors Agents (ADA). John Spary of JSA, and Scott Pugnetti of Equals MGMT, both based in London, have joined AIR, linking across the Pond shared core values, best practices and industry support.
AIR President Ann Asprodites, owner of Asprodites Reps, says “We've long valued the friendships and perspectives from John and Scott and their input has helped further the expansion of AIR. Including UK and European members gives a fresh perspective, and we can grow and evolve as the industry changes.”
Published by Catherine - 01st August 2025
Collaboration in the advertising industry is essential, but the relationship between brands, agencies, and production companies appears disconnected. Despite depending on each other to create campaigns, no one seems aligned on what they need to do, especially heading into 2025.
Ross MacRae, founder of Agency Source explains why success in 2025 demands honesty, transparency, and accountability from brands, agencies, and production companies alike.