Published by Catherine - 22nd August 2025
Selling Stories: How Ross MacRae Turned Frustration Into a Data-Driven Revolution
Agency Source's new series, Selling Stories, brings together Ross MacRae and some of the industry’s most respected advertising and production reps to explore how the sales and management industry has evolved over their careers—and why accurate data is now more vital than ever.
The series opens with Carolyn Hill, founder of Carolyn Reps, who shares her perspective on data collection, shifts in the advertising business, and career progress.
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