What Brands, Agencies & Production Companies Need from Each Other in 2025
Published by Catherine - 01st August 2025
Collaboration in the advertising industry is essential, but the relationship between brands, agencies, and production companies appears disconnected. Despite depending on each other to create campaigns, no one seems aligned on what they need to do, especially heading into 2025.
Ross MacRae, founder of Agency Source explains why success in 2025 demands honesty, transparency, and accountability from brands, agencies, and production companies alike.
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