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Published by Catherine - 26th September 2025
Marci Selsberg, owner, BLAH! Blah? (Blah…), and Ross MacRae, founder of Agency Source, reflect on the evolving landscape of advertising, trust, and human connection
Marci and Ross reflect in a joint interview on what advertising and the sales industry has gained and lost since entering the "remote era" and where we go from here.
They talk about how to build relationships, collaborate better, and network in the most authentic ways that drive real results.
All that and more on LBB below.
Full Article - Agency Source - Selling Stories with Marci Selsberg
Published by Steph - 15th September 2025
Marketer of the Day Podcast
If you've ever wondered how to turn industry changes into opportunities for growth, this is a must-listen.
Following on from the success of the recent "Crossing the Axis" Podcast, our CEO Ross MacRae sits down this time around with Robert Plank on the "Marketer of the Day" podcast.
Ross and Robert look at:
• How to leverage downtime for networking
• The importance of focusing on dream clients
• Insights on the production landscape
• How Agency Source helps you connect with key decision-makers
Don't miss this chance to transform your approach to business development in these uncertain times.
Published by Steph - 5th September 2025
Cold Outreach Best Practices with Ross MacRae
At Agency Source, we define sales as "helping people make the decision that benefits them". We don't give them something they don't need or want. I sat down with James Keblas on the Crossing the Axis podcast on how to navigate the first step toward these important conversations: the intimidating cold outreach.
Forging new client relationships is what keeps the business alive, and relationships are the most important part. James and I swap perspectives on what's effective, what falls flat, and the tactics worth steering clear of.
Hear my lessons learned (and some strong opinions) spanning 30+ years of sales experience: