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Published by Catherine - 21st November 2025
Agency Source founder Ross MacRae caught up with Ann Asprodites on what it means to be a "gentle rep"
In the latest iteration of 'Selling Stories', Ross MacRae chats with longtime industry sales rep Ann Asprodites on what it means to be a "gentle rep", and how the term evolved over 30+ years of industry shifts.
"I approach it all with a sense of humour. I'm persistent, sometimes to the point of being almost annoying, but in a "gentle" way. Think of it as having a wine glass in one hand and a sledgehammer in the other. When I started, 25 years as an independent, 13 in-house, the reputation of reps wasn't great. People would roll their eyes when you showed up. I realised I had to make the job funny and approachable to break that barrier."
Full Article - Agency Source - Selling Stories: Ann Asprodites
Published by Catherine - 7th November 2025
Our director of sales, Chuck Silverman, shares his views on the pay-to-pitch debate, and the importance of strong listening skills in sales, as part of LBB's The New New Business
"These days, with everyone stretched so thin, carving out that time has become a real challenge. And with almost all communication and correspondence now being electronic, there's a real sense that the personal, human touch is slipping away. So much of this business has always been about personality, humour, and individual style, but those things don't always translate well in an email...It makes you wonder, how many opportunities are missed because tone was misunderstood, or because that nuance – that spark – just didn't come across digitally?"Published by Catherine - 31st October 2025
We're proud to share the incredible winners of the inaugural Alliance of Independent Representatives Spot in a Pocket! Challenge.
The recipients were evaluated for boundary-breaking storytelling, art direction, and production value in any style or genre of 30-second spot. Thank you again to the esteemed judges Molly Mitchell, Executive Producer at IDENTITY; Donald O'Connor, Executive Producer at Compulsive Pictures; and Chinkhara Singh, Head of Production at Area 23.
Grand Prize Winner: Oscar-nominated filmmaker Courtney Marsh for “Life of a Thermometer”.
First Runner-Up: “Scary Clean” by Staci Talley
Second Runner-Up: “Case of the Scarlet Ledger” by David Bradburn
Finalists:
The Grand Prize winner receives a six-month subscription to Agency Source, among others.