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Published by Catherine - 17th October 2025
Veronica Lombardo, owner of VLM, and Ross MacRae, founder at Agency Source, reflect on a decade of shifting sales strategies, the rise of smart data, and how reps are redefining their role in advertising
"For many in the industry, “sales” is sometimes seen as something to be avoided at all costs. Some reps, production companies and agencies think the work alone is enough. They believe that having their reels online should make the phone ring. But it doesn't. Counterintuitively, for those working in advertising, many don't market their own services very effectively, and that does come at a cost."
All that and more on LBB below.
Full Article - Agency Source - Selling Stories: Veronica Lombardo
Published by Catherine - 3rd October 2025
Photo Archive News caught up with Ross MacRae – founder of Agency Source and BikiniLists – to talk about the latest trends in brand outreach and how photographers and production companies can sharpen their marketing strategies going into Q4.
PAN: Ross, why do we need to concentrate on marketing to brand contacts at the moment?
RM: Over the last 5 years or so – we’ve seen more and more production people moving from traditional advertising agencies to “Brand-side”. Plus more brands are setting up “in-house agencies” within their organisation to look after content production on everything from web promos to full tv campaigns… In fact, after covid, we saw the demand, and therefore the contacts numbers, on our direct brand dataset overtake the numbers on our ad agency lists.
Published by Catherine - 26th September 2025
Marci Selsberg, owner, BLAH! Blah? (Blah…), and Ross MacRae, founder of Agency Source, reflect on the evolving landscape of advertising, trust, and human connection
Marci and Ross reflect in a joint interview on what advertising and the sales industry has gained and lost since entering the "remote era" and where we go from here.
They talk about how to build relationships, collaborate better, and network in the most authentic ways that drive real results.
All that and more on LBB below.
Full Article - Agency Source - Selling Stories: Marci Selsberg