Agency Source - Selling Stories: Digby
Published by Catherine - 17th July 2026
How to Stay a Shark and Hunt New Business with Jerry Digby.
Digby, co-founder of Baby Lion, and Agency Source founder, Ross MacRae, talk business development, ever-increasing client expectations and shifting production landscapes.
Digby says: "New technology isn't killing this business — it's changing it. If you adapt and keep moving - like a shark, you'll be fine. If you become a dinosaur, you won't. The platform opens doors and demystifies the market. I can track down exactly who I need— find out who the producers are, who the HOP is and what everyone's role is. It's a great way to keep track of who's who and what's what. Agency Source helps you stay a shark."
Get an online quote