5 Minute Updates
Did you know... that HM Government was the UK's biggest advertiser in 2020, with an estimated spend of £164,000,000?
Unilever, Sky and P&G were 2nd, 3rd and 4th respectively.
The data from the AA/WARC Expenditure Report shows the overall decline expected in 2020 may be less than feared, but the recovery in 2021 will be stronger than we would have dared hope.
With the vaccine rollout accelerating and a Brexit trade deal in place, the 2021 business outlook is brightening..."
Stephen Woodford, Chief Executive, Advertising Association
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Fresh Start 2021
Get set, get ahead and get more work in 2021 with our Fresh Start Offers, exclusive to Freebie Account Holders...
Hurry! only available until January 31st.
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It's time to refocus...
Published by Catherine | 26th January 2021
It's 2021, it's time to refocus and promote your work... and it's our job to help with that!
Over the last few months, we've been extremely busy... keeping our hungry subscribers bang up to date with all the industry movers and shakers to help them get more commissions and more work. Here's a little taste of what's been going on:
More than 9400 contacts updated across over 3500 companies
New London start-up agencies added
More than 95% LinkedIn connections now included
Email campaign traction and results improving
Get set, get ahead and get more work in 2021
Re-energize your business...
Published by Catherine | 13th January 2021
A lot has changed for us all over the past 10 months.
If you've taken your foot off the gas connecting with the right contacts during this time, fear not... we can help with that.
Here's what our subscribers have been up to over the past few months:
Over 1500 email promotions were sent to over 50,000 creative contacts.
25,465 directory search matches were made.
90% of results included linkedin profiles
It's 2021, and it's time to re-energize your agency business. Get new contacts. Get new clients. Get more work.
Let us help you do it
Get back to business
Published by Catherine | 8th September 2020
Over the past 3 months we've been keeping up to date and ready to get back to business.
Our team has checked over 60,000 contacts and updated 9,415 people at 3,671 agencies and brands and we’re adding new contacts daily.
We've changed -
575 contacts in 1,068 Companies in the UK.
4748 contacts in 1,735 Companies in the US.
2092 contacts in 868 Companies across Europe and Asia.
So what does that mean?
It means our lists are fresh, up-to-date and ready for you to start connecting with new clients.
We're on it
Published by Ross | 29th April 2020
It's tough out there
As a small creative business ourselves, we totally get it...
"What our subscribers need more than ever is for us to be right on top of things
ready for the recovery."
We're on it.
Our research team hasn't missed a beat. We've been set up for remote working for the last six weeks, checking and updating changes as soon as we find them.
Earlier this month we made free lists and other items available to freelancers working in isolation and we've started a Working From Home Survey to gather experiences, ideas and tips to share next month. Click here to take part in that - be great to have your input.
We expect the number of changes/updates to increase in the coming weeks and we're putting plans in place to make sure we keep up with those as much as we can.
This is uncharted territory for us all and it would be great to hear your insights.
Get in touch - we're ready to help
Published by Catherine | 25th March 2020
We have launched our Egghunt. In these difficult time we wanted to give something back to our lovely subscribers.
Working and connecting with people online is now more important than ever. We also understand that there is a lot of uncertainity for our freelancers.
Which is why we are giving away free gifts to our subscribers everyday right up until Easter Monday. This could be anything from a marketing plan, lists of contacts, discounts or even a free email campaign.
Check back daily for free goodies. Go on you deserve it!
Illustration in Isolation
Published by Ross | 24th March 2020
We spoke to illustrator Paul Collicutt about concerns for creatives during this time and what Bikinilists can do to help
Bikinilists: How concerned are you about the possibility of an extended period working in isolation?
Paul: Working from home is not a problem in itself as I work part time from home anyway and am well set up. The problem I think will be working from home with the rest of the family in isolation too. We have 2 kids and they do need attention. I think we'll all have to be disciplined
We know its tough out there... have you noticed a tightening of the purse strings or uncertainty from any regular or potential clients?
Yes. I have lost clients in Hong Kong and in the UK people are just a lot more uncertain. I know of at least one magazine that has just pulled all its budgets back for the next 3 months and no illustrations are being commissioned at all for 3 months.
What are your plans for networking and promoting in the coming weeks?
Not really a plan as such but rather a determination to carry on. There must be areas that are doing well.
Do you feel that you have all the tools you need to stay productive and keep business moving during this period?
I have all the tools to stay productive but I'm worried about getting business in. Right now I have no jobs lined up at all and to be honest I am really struggling with making contacts that result in jobs.
How do you think we at BikiniLists could help freelancers like yourself to power through this tricky situation?
Maybe any insights you have could be shared... suggestions about campaigns would work well... maybe something like the advent gifts you gave out at Christmas, contacts from another sector... publishing... that would be very useful.
Watch this space.
Here's an early Valentine's day gift
Published by Steph | 5th February 2020
Feel the love this Valentine's day with a sample of our latest updates on the house.
That's not all we have for you, we've got
Fresh lists of top art buyers over 90% with email addresses.
A boutique emailer platform tailored for you.
Easy follow up tools with social links.
Savvy team of industry experts who love to help.
That's not all we have for you.
Bikinilists - what's not to love.
Email Marketing in 2020
Published by Catherine | 10th January 2020
'Email marketing doesn't work anymore' - it's something you hear quite often, but is that really the case?
The short answer is no. We’ve been sending bespoke email campaigns for photographers, illustrators, Reps, Stock Agencies and TV Production Companies for over 10 years. We have seen it all, if we were to go back into the archives and pull out some the early campaigns we would probably all cringe. In the modern world of minimalism, fresh colours and flat design these campaigns look, well, not good.
Technological advancements made it easier for anyone to build and publish a website. Smart phones and social media made it easier for anyone and everyone to showcase their work and connect with others anytime, any place.
But there has been one main constant from when we started the BikiniEmail service to now and that is us.
Not to toot our own horn but we keep our fingers on the pulse of the service and how we are performing in the constantly shifting world of e-marketing.
Every day Bikinilists Department Managers get a set of vital statistics.
How many campaigns did we send yesterday? What were the open/click rates and how do they compare to known averages? What are the trends in delivery and engagement – and what can we do to improve things? What are the trends in design and layout and how do we cater for those. What do we need to be aware of in the industry that might impact on email marketing?
The list goes on and on. We're not saying that tools like social media are not useful and we absolutley believe they are great and should be an intergral part of your marketing strategy, but when you are bogged down in understanding algorithims (until the next update) getting plenty of likes and positive comments but nothing really coming of that.
It's good to go back to old trusty email marketing, steady open and click rates, work delivered directly to an art buyers inbox and a team of people dedicated to helping you get the best results.
Email marketing does work and after sending out over 12,000 targeted email campaigns to the creative sector, we’ve got the stats, scars and wrinkles to prove it.
Here are some great email campaigns from our subscribers that really get noticed
View the entire inspiration wall
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